Merve Bayindir Unveils ‘Paradox’ AW25 — Vintage Allure Reimagined in Sculptural Hats

Millinery house Merve Bayindir unveils “Paradox,” its Autumn/Winter 2025 collection of sculptural hats that marry nostalgic elegance with contemporary engineering. Founded in Istanbul in 2013 and now based in London, the brand is celebrated for translating vintage references—ranging from 1920s flapper chic to 1960s modernism—into forward-looking headwear that champions craftsmanship, individuality and quiet strength.

“Paradox” is conceived as a study in contrasts: fragile materials are shaped into bold, architectural silhouettes, while light, feathers, ribbons and graphic florals are coaxed into forms that feel both familiar and futuristic. Each piece captures a moment poised between past and future, structure and movement, inviting the wearer to balance delicacy with confidence. Hand-crafted in limited numbers at the label’s London studio, the designs reflect an enduring commitment to meticulous detail and slow, sustainable production.