Flair Fashion Presents IGNITE: A Collective Runway That Lit Up London Fashion Week

On Saturday, 20th September 2025, Flair Fashion returned to London Fashion Week with its second collective runway show, IGNITE, hosted at One Great George Street, Westminster. The evening showcased an extraordinary lineup of emerging designers from London, the Philippines, Kosovo, China, and beyond, each bringing bold visions that shaped conversations around sustainability, technology, and cultural identity.

Now in its third consecutive season partnering with the British Fashion Council, Flair Fashion has cemented its role as a powerful platform for next-generation talent. Alongside the UNFOLD Collective at 7PM, the IGNITE Collective at 9PM became the highlight of the evening schedule, complemented by a curated showroom and an exclusive afterparty.

IGNITE Designers

Etnik Shala unveiled MYTH, a collection that resisted explanation, instead urging the audience to feel its presence. Known for his daring creativity and storytelling through fashion, Shala’s enigmatic designs blurred the line between fantasy and reality, sparking anticipation and legacy.

Linxi Zhu made her London Fashion Week debut with Siren, a hybrid collection merging digital innovation and physical craft. Using 3D-printed forms, flowing ribbons, metallic contours, and petal-inspired structures, Zhu reimagined the mythical siren as both muse and menace—fragile yet dangerous, alluring yet unsettling.

Maggie Wang, the London-based menswear label co-founded by Maggie and Frankie, presented The Childlike. Inspired by childhood imagination, the collection used unconventional materials like eggshells, glass fragments, and puzzle pieces, creating garments that blended innocence with rebellion. Wang’s designs invited audiences to reconnect with curiosity and creativity through fearless experimentation.

Besë introduced Kintsugi, inspired by the Japanese art of repairing broken pottery with gold. Using scraps and unfinished fabrics, the collection celebrated resilience and transformation, emphasising the beauty of imperfection and renewal.

Fan Pan showcased Threaded Identities, a poetic exploration of paper as a carrier of memory and culture. The garments unfolded like wearable books—stitched, folded, and bound to represent fragments of identity and collective narratives, bridging traditional papermaking with contemporary experimentation.

Psy Lau, the Hong Kong-based streetwear designer, explored the cultural significance of the Chinese zodiac in shaping modern identity. Through sustainable tailoring and symbolic references, the collection reflected China’s rise on the global stage while honouring heritage and resilience.

Jean Louie Castillo closed the show with Tormentor, a raw, visceral collection channeling rage as transformation. Distressed denim, jagged silhouettes, and sculptural shards turned pain into power, framing rage not as destruction but as rebirth. Castillo’s designs were unapologetic, theatrical, and deeply symbolic.

More than a showcase, IGNITE demonstrated Flair Fashion’s mission to democratise the industry and create opportunities across the full ecosystem—from artisanal craft to technological innovation. Each collection highlighted the diversity and depth of voices shaping the future of fashion, cementing London’s role as a hub of cultural dialogue and creative evolution.