Fashion Roundtable and Aja Botanicals champion Creative Wellbeing and British Craftsmanship during Chelsea Flower Week
- 23 May 2025
Last night, on a warm spring evening at GOLD Notting Hill, Fashion Roundtable and Aja Botanicals welcomed industry leaders, creatives and changemakers to celebrate the meeting point of craft, sustainability and wellbeing.
Among the guests were Jo Wood, Camilla Rutherford, Sascha Bailey and Lucy Brown (expecting their first child), Maddison May Brudenell Mountbatten with baby Michael, Rowan Brudenell Mountbatten, Clare Press, Carry Somers, Julia Clancey, Azzi Glasser, Victoria Grant, Maria Magdalena Campos-Pons & Kamaal Malak, Omer Asim & Maya Antoun, Darshna Chandaria & Patrick Couris, Dominic Sebag-Montefiore, Joshua Scacheri, Lainey Sheridan-Young, Naz Choudhury, Lilia Stobbs, Terence Eben and many more, who gathered on the rooftop garden as the sun went down.
Co-hosts Tamara Cincik, CEO and founder of Fashion Roundtable, and Tilly Wood, founder of Aja Botanicals, used the occasion to highlight the urgent need for creativity-led answers to today’s systemic challenges in fashion, craft and policy. Guests were drawn into a multi-sensory setting: the evocative fragrance of Tilly’s British-made candles, striking bespoke floral-and-vegetable installations by the young florist ARRANGED, and a showcase of sustainable craft. Stand-out moments included natural-dye demonstrations by The Secret Dyery, pieces from the Great British Wool Revival, and garments from The King’s Foundation’s Modern Artisan collection—featuring the innovative King’s Clip, natural dyes and home-grown talent. Seasonal dishes, British botanical spirits and Dorset-born Apres Provence rosé completed the evening.
“This was a celebration of creative wellbeing—something central to both Fashion Roundtable and Aja Botanicals,” said Cincik. “Our work is about moving from linear systems to regenerative, community-driven models.”
Tilly Wood, founder of Aja Botanicals, echoed this sentiment: “It was such a joy to collaborate with Fashion Roundtable—our values align so closely, especially around creative wellbeing and sustainability. At Aja Botanicals, we believe in the power of community, nature, and craft to restore and inspire, and this event was a beautiful reflection of that. Bringing together such thoughtful, imaginative people in celebration of regenerative practices felt not only timely but deeply hopeful. The future of conscious, creative living feels brighter than ever.”
Reflecting on her own path from stylist to policy adviser, Cincik underlined how storytelling and systems thinking inform her advocacy for a Creative Wellbeing Economy—a framework proposed in Fashion Roundtable’s landmark Cleaning Up Fashion report. It puts local supply chains, regenerative practice and the healing power of creativity at the core of economic growth.
Guests also heard updates on the Great British Wool Revival, a partnership between Fashion Roundtable, The King’s Foundation and YNAP aimed at revitalising the British wool sector by promoting fibre sovereignty and fairer returns for farmers. The project has already mapped more than 200 participating brands and helped lift British wool prices to a seven-year high.
Looking ahead, the organisations sketched out an ambitious agenda: first, a flagship Wool Conference at Dumfries House in 2026; next, a curated Best of British fashion and textiles showcase; and finally, a mobile “living museum,” developed with Heritage Craft, set to bring hands-on craft education directly to underserved communities across the UK.
“We believe the future lies where creative practice, wellbeing and economic growth meet,” Cincik concluded. “Tonight was a step toward that vision.”
The evening was made possible thanks to AEON Black Creative’s British-made botanical spirits, Apres Provence rose’, and the generous hospitality of Nick House at GOLD.
