Odessa Fashion Day Season 32: ONE OF A KIND to Take Place in Odesa
On 16–17 May 2026, Odesa will once again become a meeting point for fashion, conversation and creative expression as Odessa Fashion Day presents its 32nd season.
This season will unfold under the concept ONE OF A KIND – a theme centred on individuality, personal identity and the rare moments that cannot be repeated.
At a time when the world is changing faster than ever, the ability to stay true to oneself feels more valuable than ever. For this reason, the new season of Odessa Fashion Day looks beyond trends and speaks about personality – emotional, sincere, alive and unmistakably individual.
ONE OF A KIND is about people who are not trying to resemble anyone else.
It is about designers who build their own visual language through silhouette, texture and feeling.
It is about a generation that chooses authenticity over imitation, and meaning over ready-made formulas.
The Ukrainian fashion industry is currently living through a period of profound change. Even in a difficult reality, Ukrainian designers continue to create collections, develop brands and contribute to the country’s contemporary cultural identity. This resilience, courage and ability to remain oneself became the emotional core of Odessa Fashion Day Season 32.
An important part of the season is the official Odessa Fashion Day campaign project, featuring the holder of the Miss Odesa title as its heroine. The campaign continues the idea of ONE OF A KIND visually, turning it into a story about femininity, individuality and inner strength.
The campaign look was based on the Hôtel Le Mirage collection – an aesthetic shaped by shadows, illusion and the tension between what is revealed and what remains hidden. Sculptural forms, semi-transparent fabrics and a deep dark palette created an image suspended between reality and mirage, emphasising magnetic and independent femininity.
The main runway day of Odessa Fashion Day will take place on 16 May at Luxury Gallery, Sady Peremohy Shopping Centre – a venue that has already become part of Odesa’s fashion story.
The runway will feature new collections by Ukrainian designers and brands, including design students of Ushynsky University, VEO BRAND with the support of Mira Models agency, Magnat Dress, Stahova, Saiman El Sabari, BUDU, Babyface, CIAO CIAO, Mint & Lonza New York, Nimblescissors and Tetyana Paliy.
On 17 May, the season will continue at BRIK Hotel with a special programme that includes a public talk titled “Designer, Media and PR: How Contemporary Fashion Communications Work”, a networking event and the presentation of a new project.
The second day is designed as a space for open conversation, exchange of ideas and future creative collaborations.
Over the years, Odessa Fashion Day has continued to support young designers and independent brands, bringing together a fashion community around contemporary Ukrainian fashion.
The 32nd season of Odessa Fashion Day will be held with the support of the project’s partners.
Season locations: Luxury Gallery, Sady Peremohy Shopping Centre and BRIK Hotel.
Exclusive partner of the season: SMILE FOOD online restaurant.
Educational partner: Kyiv National University of Technologies and Design.
Image partners of the season: Make Me Up Studio and School, MARAMAX ACADEMY, Ultimate Trend Store online platform, ART – Podium and TOTALITE model agencies.
Accommodation for guests and participants is provided by Black Sea Hotel Group.
The media partners of the 32nd season of Odessa Fashion Day are: FASHION, Best People Club, Merlaine Magazine, FOSTYLEN, SYNDICATE NEWS, 048.UA, FABIOS Magazine, ЧАС ПЕРШИХ, ABSURDU.NET, BUT.IN.UA, Culture Trend, TrueUa, EPOQUE Magazine, GLORY magazine, GOSSIP magazine, Lucky Ukraine, Super Lady magazine, TOUCH magazine, Studio of My Dreams, Cool’baba, Фаворит, Одеса Медіа, GLAM WEEK magazine, SEWING BUSINESS AND FASHION and PROMINENT MAGAZINE.
International partner of the season: London Fashion Day.
Odessa Fashion Day Season 32 is dedicated to those who create their own voice, their own style and their own direction. To people who are, in every sense, one of a kind.
Odessa Fashion Day – Season 32. ONE OF A KIND.
