London Fashion Day Season 7 returns to St John’s Church with new campaign direction and designer schedule

London Fashion Day has announced details of Season 7, set to take place on 1 May 2026 at St John’s Church, Hyde Park, London, with a new campaign direction, an international designer line-up, and free guest registration now available through the official website.

The seventh season continues the platform’s development as a space for emerging designers, independent fashion voices, media, and creative industry professionals. Set within one of London’s most atmospheric cultural venues, the event will bring together runway presentations, designer showcases, networking, interviews, and content creation across the day.

This season’s campaign introduces a more introspective visual direction, positioning fashion not only as a form of visual expression, but as a language shaped by identity, memory, and human connection. Captured at sunrise in central London, the campaign reflects the city as a meeting point for cultures, personal histories, and creative perspectives.

At the centre of the campaign is Iranian model Amirsam Mohammadzadeh, presented in a look by Ukrainian brand YADVIGA NETYKSHA. The collaboration explores the tension between visibility and concealment, with transparent fabrics revealing the body while the face remains hidden. In this context, clothing becomes less of a shield and more of a medium through which individuality and emotion can be seen.

“No matter how much we search for perfection in style, trends, or fashion directions, at the centre of it all there is always a person — their individuality, their identity. Clothing becomes an amplifier of taste — something that reveals what exists within us and gives us confidence. This season, we wanted to shift the focus back to people. To who we are, how different we all are, and yet how deeply connected we remain through a shared desire — to live in one world and to create beauty together,”

said Kostiantyn Lieontiev, Founder and Producer of London Fashion Day.

The Season 7 programme will feature: LCCA Showcase, Brera Milano, Anabelle Clothing, Amira, RICKY XTOPHA, Olimzoda Mahin, SOFI RICH AND MALUSHA Bags, LEV3L UP, Atelier Pardis, Mur Mur, KEKA, Riri Couture, Gorsset.

The full show schedule is available on the official London Fashion Day website: https://londonfashionday.co.uk/schedule/. Guest registration is also open via: https://londonfashionday.co.uk/guest-registration/.

Season 7 is presented in partnership with NITISI as Official General Partner and COREBUD as Exclusive Partner. The season is also supported by Trade Mark Wizards Ltd, Laura TIMM, To Do Business Club, AVGRANT Strategy Group, London Dental House, OFN — One Fluid Night LGBTQIA+ Film Festival, and Delora Digital Model Hub.

Beauty is led by The Fellowship and Sasha Mamedova, while educational collaboration continues with the London College of Contemporary Arts (LCCA). The guest experience is complemented by Lotus Realm as Restaurant Partner and PAYAVA as Hospitality Partner, with technical production delivered by Show Empire.

International connections include Odessa Fashion Day, Fashion Academy Paris, and Global Fashion Net. Media coverage is supported by FASHION TV, FAB UK Magazine, GLAM Week Magazine, London One Magazine, London Business Journal, FOSTYLEN, Cool’baba Magazine, ML Business Magazine, Prominent Magazine, Studio of My Dreams, FASHION FRONTIER, Racing Fashion, FLICKER Magazine, IKON Magazine, ARRANT Magazine, and filmmaker Dinara Ostr.

With Season 7, London Fashion Day continues to frame fashion as more than presentation. It is a platform for new voices, international collaboration, and the idea that style becomes most powerful when it returns to the person behind the image.