Charity, Inclusivity, and New Visions: Summary of the Lviv Fashion Week Season
This year’s edition of Lviv Fashion Week 2024, not only introduced new fashion trends but also underscored that fashion in Ukraine is more than just style; it serves as a powerful force capable of supporting, uniting, and inspiring, even amidst war.
This season, designers went beyond showcasing collections; they actively participated in charitable activities, raising funds for the 47th Separate Mechanized Brigade. Over 400,000 UAH was collected for the brigade, specifically in support of photographer Igor Fedoriv, who is now defending the country on the frontlines.
Ukrainian brands such as VOZIANOV, JULIYA KROS, Olesia HRYN, STARCHAK, Khrystyna RACHYTSKA and NOVANA STUDIO presented their collections on the runway. Each model’s walk symbolized the resilience and strength of the designers who continue to create, experiment with bold choices, and employ symbolism. These collections brightly demonstrated that fashion can resonate with the spirit of the times and reflect its emotions and hopes.
During Lviv Fashion Week 2024, an educational program was held to address the new challenges of communication and business management in wartime, focusing on marketing, PR, and adaptation to current realities. Invited experts included Elsa Sagura, Nika Tkachenko, Nastya Rozova, Iryna Kohana, Nataliya Yavorska, and Mariya Starchak, who shared their experiences and insights. The atmosphere between shows was enriched by an exhibition of contemporary art, organized by the Lviv National Academy of Arts. Additionally, graduate collections by young designers reaffirmed that Ukrainian fashion possesses a creative potential unafraid of challenges.
The “Diversity You 2024” inclusive project, focused on creating a barrier-free environment, received special attention. It served as a significant reminder of the importance of inclusivity for all.
This year’s Lviv Fashion Week 2024 showcased that, even in the most challenging times, fashion has the power to unite people around deep social values, becoming an instrument for positive change.
Event Information:
Since its inception in 2008 in Lviv, Ukraine, Lviv Fashion Week has established itself as one of the prominent fashion events in Eastern Europe, attracting over 12,000 attendees each season, drawing a diverse international audience. Today, its influence extends beyond trendsetting to drawing attention to critical social issues like sustainable development, environmental responsibility, inclusivity, and diversity. Supporting global shifts in the fashion industry, Lviv Fashion Week actively promotes new ethical and ecological standards, inspiring designers and audiences toward responsible consumption and new societal values.
From November 2 to 5, 2024, Lviv Fashion Week returned after a three-year hiatus, marking its first event since the onset of the full-scale invasion.
Instagram: @lvivfw
Facebook