Fam Irvoll Presents “I Used to Be Seventeen” at London Fashion Week AW26

At London Fashion Week AW26, Fam Irvoll unveiled a new collection titled “I Used to Be Seventeen,” exploring nostalgia, youth and the emotional intensity of adolescence. The show expanded Irvoll’s signature universe of playful storytelling and bold self-expression, turning the runway into a celebration of imagination rather than fashion’s usual seriousness.

Known for whimsical silhouettes, joyful detailing and an unapologetically colourful aesthetic, Irvoll continues to challenge the idea that luxury must be restrained. AW26 balanced humour and innocence with craftsmanship and technical precision, offering a collection that reflects on growing up without losing creative freedom — a message that feels sharply relevant in today’s cultural climate.

Irvoll is an established name with consistent international press attention. The brand has dressed major talents including Rita Ora, Rihanna, Tyra Banks, Katy Perry and Lady Gaga, and has appeared across leading fashion platforms including i-D and British Vogue.