Kalighat Stories: Where Heritage Meets Modern Luxury in FW25

Aartivijay Gupta debuts the FW25 collection on the prestigious runway of London Fashion Week, where ancient heritage collides with modern flair. This season, art and fashion fuse seamlessly—mediums are transformed, and culture is reinvented.

In an inspired collaboration with the heirs of Kolkata’s legendary Kalighat and Patua traditions, the collection reinterprets folklore into signature prints that sit at the crossroads of art, culture, and contemporary design. Each piece radiates the passion of creativity and the resilience required to preserve time-honored customs. Luxury fabrics serve as the canvas for vibrant, uninterrupted patterns, showcasing innovative design techniques that allow traditional artwork to flow seamlessly across every garment.

Aartivijay Gupta’s vision is to celebrate and elevate Indian art and culture through high-end, contemporary fashion. This collection is a poetic tribute to India’s creative legacy—an embodiment of “art imitating life.” Through meticulous research and strong partnerships with master Indian artisans, the FW25 line weaves together the past, present, and future. It stands as a timeless thread connecting people to their heritage, instilling pride and cultural identity with every stitch.

Recognized as one of India’s leading contemporary designers, Aarti Vijay Gupta has captivated the fashion world since launching her eponymous label in Mumbai. An alumnus of the National Institute of Fashion Technology, she quickly rose to prominence with accolades such as a finalist position at the CIAE International Fashion Awards, membership in the Fashion Design Council of India, and the ELLE India Design Visionary of The Year award in 2024. With her brand synonymous with celebrity style—having dressed luminaries like Sonam Kapoor and Anushka Sharma—Aarti Vijay Gupta continues to redefine modern luxury on global runways.