London Fashion Day 2025: Celebrating HUMAN Authenticity & Emerging Talent at Hyde Park

London Fashion Day returns for its highly anticipated fifth season on 26 April 2025 at the iconic St John’s Church, Hyde Park. As an influential independent international fashion platform, the event continues to showcase emerging talent, promote ethical values, and cultivate a creative dialogue across cultures, industries, and fashion communities worldwide.

This season’s bold and empowering theme—HUMAN—focuses on individuality, self-expression, and authenticity. Emphasizing fashion as more than trends, London Fashion Day positions the person, their stories, and their values at the heart of every garment. This dynamic shift aims to foster deeper connections between fashion designers, audiences, and the wider global community.

London Fashion Day’s official campaign features a groundbreaking collaboration with the innovative Ukrainian brand KEKA (@keka_fashion), known for transcending traditional norms around gender and age. With model Zain Shan (@zaddyza1n) as the striking face of the season, creatively directed by Dinara Ostr (@dinaraostr) and captured through the lens of acclaimed photographer Nicolo Urbani (@nicolourbaniphotography), the campaign powerfully embodies the HUMAN theme—bringing authenticity and diversity into focus.
Creative team:
Make-up: @mouraacarlos
Outfit: @keka_fashion
Backstage & Lighting: @giovanisauthier
Assistant: @anavasyyy

“This season is not about the image — it’s about the person. Fashion has the power to support, inspire, and reveal — when it speaks the language of humanity,”

— Kostiantyn Lieontiev, Founder of London Fashion Day.

Runway Schedule — 26 April 2025
Venue: St John’s Church, Hyde Park, London

Doors open: 13:30

Throughout the day:
– Designer Corner Space — explore designers’ collections up close;
– Networking Lounge — open between showcases.

Partners of London Fashion Day — Season 5

The fifth season of London Fashion Day would not be possible without the support of our trusted partners — those who stand behind independent creativity, emerging talent, and the future of ethical, inclusive fashion.

These organisations, brands, media platforms and institutions share our values and contribute to building a space where new voices are heard, where culture meets innovation, and where fashion becomes a language of purpose.

We are proud to present our partners for Season 5:

Official Season Partners
Wellingtons Solicitors Ltd @wellingtons.solicitors.uk
WOLAX Interiors
Trade Mark Wizards Ltd @trademarkwizards
Laura TIMM @thelauratimm
UWILL GLOBAL @uwill.global
GO Men’s Club @go.mensclub
PAYAVA @payava.co.uk
Ukrainian Trend Store
AK Consult (Branding Agency)
Lotus Realm (@lotusrealm.uk) — Restaurant Partner
London Dental House

Educational & Institutional Partners
London College of Contemporary Arts — Educational Partner (@lccalife)
Fashion Academy Paris — International Academic Partner (@fashionacademyparis)

Beauty Partner
AOFMPro — Make-up & Beauty Partner

Media Partners
FASHION (Ukrainian National TV Channel) (@fash_on.tv)
FAB UK Magazine (@fabukmagazine)
GLAM Week Magazine @glamweek_mag
London One Magazine (@london_one_magazine)
London Business Journal
WORLD WOMAN Magazine (@world.woman.magazine)
FOSTYLEN (@fostylen)
Cool’baba Magazine
PLATFORM (@platformua)
ML Business Magazine (@business_ml_magazine)
Prominent Magazine (@prominent_magazine)
FLICKER Magazine (@theflickermagazine)
Studio of My Dreams (@studioofmydreams)
BOSS Magazine (@boss_club_magazine)
100% NEWS (Information Portal)
hani5am (@hani5am)
GWARNIN (@gwarnin.studio)

Strategic Partners
Creative Industry Awards
OFN – One Fluid Night (@onefluidnight)
Global Fashion Net (@global_fashion_net)
Fashion Globus Ukraine (@fashionglobusukraine)
Global Business Net (@global_business_net_)

Technical Partner
Show Empire (@showempire.uk)

For more about the project:
Website: londonfashionday.co.uk
Instagram: @londonfashionday
Email: contact@londonfashionday.co.uk