There are brands that begin with a silhouette, and there are brands that begin with a feeling. For Anastasia Baukh, MUR MUR belongs to the second category. View this post on Instagram A post shared by Anastasiya Baukh (@anastasiya_baukh) Known for her work behind BAUKH, the Ukrainian designer has entered a new creative chapter — […]
London-based leather goods brand Nosakhari is expanding into the luxury travel category with a new collaboration with designer Martina Spetlova. Together, the brands introduce the Wayfare Hold-All, a limited-edition leather travel bag that brings together Nosakhari’s sculptural design language and Spetlova’s handwoven leather techniques. Designed and produced in London, the launch marks an early step […]
Some cities refuse to go quiet. Odessa is one of them. In May, the city hosted the 32nd season of Odessa Fashion Day — and what unfolded over two days was far more than a series of runway shows. It was a statement. A reminder that creativity doesn’t pause for difficult times. That culture continues […]
From beauty salons and masterclasses to international fashion shows and creative productions, Sasha Mamedova has spent two decades building a career shaped by intuition, creativity and a deep appreciation for individuality. Now based in London, she continues to work across fashion, editorial and commercial projects while remaining true to the artistic values that first drew […]
London Fashion Day returned to St John’s Church, Hyde Park on 1 May 2026 for its seventh season, bringing together emerging designers, independent fashion voices, media and guests inside one of London’s most atmospheric cultural spaces. Held in soft natural light as the city was still waking, Season 7 moved beyond the idea of fashion […]
Ukrainian clothing brand Mur Mur presented its collection at London Fashion Day, bringing to the runway a vision of sensual minimalism shaped by confidence, restraint, and the idea of inner radiance. Positioned between high fashion, editorial aesthetics, and modern femininity, Mur Mur defines its language through the body, silhouette, and mood rather than trend-driven decoration. […]
MAD DAISY brought “Lumière de Guillaumin” to London via Fashion Scout’s Ones To Watch
1 March 2026
Art-to-wear label MAD DAISY, founded by Dr. Margarita Fedoseev, showcased its latest womenswear collection, “Lumière de Guillaumin,” in London following the collection’s New York debut. The presentation formed part of Fashion Scout’s Ones To Watch catwalk during the February fashion week schedule.
For AW26, MAD DAISY framed “Lumière de Guillaumin” as French Art to Wear — a project that reimagines French Impressionism as contemporary dressing. The collection is dedicated to the inner strength and beauty of women, drawing inspiration from the work of Jean-Baptiste Armand Guillaumin, referencing pieces held at the Petit Palais, Musée des Beaux-Arts de la Ville de Paris.
Rather than positioning the collection as a standard seasonal drop, the brand described it as an ongoing cultural project — translating museum heritage into a wearable wardrobe through advanced digital processes and proprietary techniques. Guillaumin’s signature light, colour vibration and painterly depth were interpreted as textile prints designed to bring Impressionist atmosphere into modern city life.
The silhouettes remain relaxed but intentional, built to honour individuality. Key pieces included airy dresses with brushstroke-like textures, sculpted suits with abstracted motifs, feminine tops and coats with artful tailoring, and ensembles layered with translucent textures and signature prints. Fabrics listed for the collection include silk, linen, cotton and viscose, supporting a refined approach where form and emotion are treated with equal importance.
MAD DAISY positioned the work to exist both on runway stages and within cultural institutions, with a stated mission to strengthen the dialogue between art and fashion and restore emotional connection between museum heritage and wider audiences.
