Morocco Kingdom of Light Shines at London Fashion Week: Sara Chraïbi and Maison ARTC Celebrate Moroccan Couture

Morocco Kingdom of Light has illuminated London Fashion Week 2025 by proudly presenting collections from internationally acclaimed designers Maison Sara Chraïbi and Maison ARTC. This exclusive event brought Moroccan fashion to global prominence, blending traditional craftsmanship with innovative design to create culturally rich narratives.

Maison Sara Chraïbi introduced the captivating Haute Couture collection, “THE HEAVENS,” reflecting extraordinary embroidery techniques inspired by architectural forms and North African heritage. Chraïbi’s structured silhouettes elegantly married femininity, creativity, and multicultural influences, positioning Moroccan fashion at the forefront of global style trends.

Simultaneously, Marrakesh-based Maison ARTC showcased its deeply personal collection, “COMING HOME,” envisioned by renowned designer Artsi Ifrach. Dedicated to the Moroccan diaspora, each piece embodied emotional connections to Moroccan culture, combining vintage textiles, vibrant silks, luxurious tulle, and printed cotton into uniquely bespoke garments. This collection seamlessly transformed nostalgic tradition into contemporary fashion innovation, reaffirming Morocco’s influential role in modern design.

The event hosted notable figures, including acclaimed model Adot Gak, designer Jasper Conran OBE, fashion authority Hamish Bowles, athlete Annie Tagoe, and British Ambassador to Morocco, Hakim Hajoui, highlighting the international significance of Moroccan designers on fashion’s world stage.

Morocco Kingdom of Light successfully elevated Moroccan couture’s visibility, emphasizing ethical, sustainable fashion practices rooted deeply in heritage and tradition, setting the tone for future fashion-forward initiatives.