UNYIELDING: Odessa Fashion Day Marks Its 31st Season with a Tribute to Creative Strength
The 31st season of Odessa Fashion Day is held under the slogan UNYIELDING — a tribute to inner strength, freedom, and creativity that does not give up even when the world throws new challenges.
Ukrainian fashion today is not only about aesthetics. It is an expression of character, faith, and the ability to create when it seems impossible. This is the very idea that Odessa Fashion Day has embodied for over fifteen years, supporting young designers and shaping the image of modern Ukrainian culture.
UNYIELDING is a state of mind that combines elegance and resilience. It is a story about how beauty is born when nourished by the strength of the spirit. Each show, each collection is part of a greater movement in which fashion becomes a language of unity and inspiration.
The 31st season will present a new generation of Ukrainian designers along with already established names that shape the contemporary style of the country. The program includes runway shows, creative presentations, art performances, fashion talks, and partner collaborations that bring together designers, media, and the creative community.
On the Odessa runways, collections will be presented by: Effetto, Anna Dobrydneva by Sadnytskyy, Mur Mur, Maison Sophy G, MODIVA, MAGNAT, Vasylieva Nataliia upcycling, TwinS Style x Lady Forever, EYKE, Mint x Vzutik, Lady’s Atelier x Lady Forever, SAIMAN EL SABARI, AN&KIREN, ArtLeila Design x Lady Forever, VALER glass, PODOLSKA and Nimble Scissors.
The full show schedule and guest registration are available on the project’s website: https://ofd.org.ua/rozklad/.
The heroine of the season is Olena Ivanchenko, whose image embodies resilience, calmness, and inner light that remains unchanged even in times of change. The campaign was created in collaboration with a team for whom fashion is a language of strength and self-expression.
Model — @elena_artpodiumagency Photographer — @photo.zhabskiy
Graphic designer — @helga_petlya Producer — @dijarsu
Idea — @konstantin_keka Assistant — @lisaldinka
Makeup — @makemeupstudioandschool Hair — @maramax_academy
Designer (dress) — @mint.ua
Odessa Fashion Day is not just a platform. It is a team of people who believe in the power of ideas, the resilience of creativity, and in Ukraine that continues to inspire the world.
Partners of the 31st season: SMILE FOOD – online restaurant, image partners Make Me Up Studio and School, MARAMAX ACADEMY, online platform Ultimate Trend Store, branding agency AK Consult, model agencies ART – Podium and TOTALITE.
Media partners: FASHION, Best People Club, Merlaine Magazine, FOSTYLEN, ML Magazine, SYNDICATE NEWS, 048.UA, BUT.IN.UA, Culture Trend, TrueUa, GLORY magazine, Lucky Ukraine, Super Lady magazine, TOUCH magazine, Studio of My Dreams, Cool’baba, Фаворит, Одеса Медіа, NOVA MAGAZINE, FASHION FRONTIER, GLAM WEEK magazine, SEWING BUSINESS AND FASHION and PROMINENT MAGAZINE.
International partner: London Fashion Day.
Season locations: Сади Перемоги and Londonska Hotel.
UNYIELDING: Odessa Fashion Day, Season 31.
