Z I D I Unveils the Futuristic “Flux” Collection at London Fashion Week AW25
- 21 February 2025
During London Fashion Week AW25, avant-garde brand Z I D I showcased its groundbreaking “Flux” collection in a stunning runway presentation. The event, now concluded, celebrated sustainable fashion and innovative design, marking a significant moment for the label.
Z I D I’s Flux collection emphasized rapid transformation and the fusion of technology with art. The designs reflected digital distortion, temporal shifts, and the evolving relationship between humanity and artificial intelligence. With asymmetric silhouettes and glitch-inspired aesthetics, each piece told a story of modern innovation.
- Innovative Techniques: The collection featured non-toxic, biodegradable molding materials and zero-waste practices, pushing sustainable craftsmanship to new heights.
- Futuristic Aesthetics: Bold color palettes—including electric blue, chartreuse, and deep purples—optical illusions, and moiré patterns redefined visual perception and movement.
- Standout Pieces: Highlights included a trompe l’oeil chrome bodysuit, a floor-sweeping tailored coat with gradient hairy textures, and the versatile Fluke Backpack designed for adaptability.
- Eco-Friendly Materials: Incorporating deadstock sheepskin, high-grade Eurojersey, and upcycled leather, the collection underscored Z I D I’s commitment to eco-conscious fashion.
The runway show provided an immersive experience with a dynamic soundtrack inspired by time dilation, holographic projections, and creative lighting that enhanced the themes of instability and motion. Designer comments emphasized that “Flux is about embracing change and the relentless pace of modern life,” a sentiment that resonated throughout the event.
Z I D I continues to build on its reputation for disruptive yet wearable designs, following successful collaborations with Maison Margiela, Louis Vuitton, and custom pieces for Megan Thee Stallion. The Flux collection is a testament to the brand’s dedication to sustainable luxury and forward-thinking fashion.
