Alan Endfield Presents NOM!NAL London — Pre-LFW Soirée
On 17 September 2025, MR PORTER (22 Park Lane, W1K 1BE) hosts an intimate Pre-LFW Soirée as Alan Endfield—in collaboration with I AM ROCKSTAR and Ivanrey Entertainment—presents NOM!NAL London. The evening brings together fashion visionaries, entrepreneurs, press, models, celebrities and industry leaders for a close-up preview ahead of London Fashion Week, blending high fashion with live music and well-known DJs to set the season’s first pulse.
More than a party, the soirée functions as a focused showcase: NOM!NAL London will unveil key pieces in an up-close format designed for conversation, detail and immediacy. Guests can expect a tightly curated flow where looks move within arm’s reach, allowing fabric, finish and silhouette to speak without the distance of a traditional runway. The soundtrack—programmed with the city’s night energy in mind—threads the presentation into a single narrative, keeping the room attuned to the brand’s after-dark aesthetic.
Positioned just before the shows begin, the event reads as a tone-setter for the week: who’s orbiting the front rows, how London intends to mix fashion and nightlife this season, and which names are shaping its conversation. With Park Lane as its backdrop, the gathering underscores what the city does best—turning a preview into a moment where style, culture and scene meet under one roof.
