Emerging Designer Zhaoyi Yu Debuts ‘GLIMPSE’ SS25 Collection at London Fashion Week
Emerging couture fashion designer Zhaoyi Yu made his highly anticipated debut at London Fashion Week with his Spring/Summer 2025 collection titled “GLIMPSE” on September 14th at the prestigious Waldorf Hilton hotel. Recognized by 10 Magazine as one of the industry’s most exciting young talents, Yu is swiftly becoming a designer to watch. His work has been featured in prominent publications such as Vogue, ELLE, and Harper’s Bazaar. A 2023 graduate of the London College of Fashion’s Womenswear MA program, Yu is celebrated for his meticulous craftsmanship, innovative textile experimentation, and compelling storytelling.
The SS25 collection draws inspiration from the delicate and fleeting aspects of the natural world. Exploring the interconnected fragility of the ocean, land, and sky, the collection mirrors the vulnerability and emotional honesty inherent in the human experience. Through his designs, Yu captures the essence of fragile beauty, reflecting a nuanced relationship between human emotions and the environment. The collection examines and admires human fragility as a conscious expression of genuine emotions toward others, while the even more transient fragility of objects encapsulates the essence of his latest work.
A standout feature of the collection is Yu’s innovative use of traditional Chinese mother-of-pearl inlay craftsmanship. Typically seen in decorative arts, this technique has been reimagined into wearable art pieces that evoke the softness and strength of ocean shells. The garments embody the fluidity, vulnerability, and inclusivity that define the brand’s aesthetic. These pieces showcase the brand’s dedication to preserving cultural heritage while highlighting Yu’s commitment to pushing the boundaries of fashion through textile experimentation.
In collaboration with SWAROVSKI, the SS25 collection is embellished with exquisite crystals adorning each piece through stunning embroidery. Guests received elegant goodie bags after the show, generously sponsored by Penhaligon’s.
About Zhaoyi Yu
Zhaoyi Yu is a London-based fashion designer who launched his namesake label with a focus on custom-order collections. His designs are celebrated for their technical precision, innovative textiles, and storytelling. His work has already captured the attention of high-profile figures such as Georgina Rodriguez, Perrie Edwards, Charlotte Tilbury, Michelle Visage, and Fan Bingbing. Each piece is a testament to Yu’s dedication to craftsmanship and his ability to create garments that resonate on an emotional level.