Enchanting Adventures in Fine Jewelry: The Ethical Elegance of Samantha Siu

Samantha Siu is a New York-based jewelry brand with a mission to create adventure and enchantment through fine jewelry while staying committed to social and ethical responsibility.

The designer, Samantha, began her journey in the industry at just thirteen years old in her family’s high-volume manufacturing business. While studying at the Fashion Institute of Technology’s Jewelry Design program, she discovered her passion for wax carving, which became the foundational inspiration for her brand.

The brand strives to craft exquisite fine jewelry meant to be treasured and adored for generations. They aim to inspire you to make a statement and wear your values, fostering a better world for all. Every design tells a unique story filled with adventure, enchantment, and love, transporting the wearer around the globe.

Each piece is intended to serve as an heirloom, ensuring the future is preserved for generations to come. Skilled craftsmen in Thailand meticulously construct the jewelry to completion. Every finished piece undergoes careful inspection to meet the brand’s exceptional quality standards.

Samantha has dedicated her work to the world, seamlessly blending versatility and sustainability into jewelry that leaves an indelible impression. With a groundbreaking jewelry concept in hand, she launched her first collection, “A Love Affair,” in 2019. Since then, her collection has been featured in publications such as British Vogue, Vogue Portugal, Vogue Germany, Tatler, Condé Nast Traveller, Grazia France, Country & Town House, Elle Australia, Forbes, L’Officiel Arabia, Teen Vogue, The Guardian, and more.

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