Some cities refuse to go quiet. Odessa is one of them. In May, the city hosted the 32nd season of Odessa Fashion Day — and what unfolded over two days was far more than a series of runway shows. It was a statement. A reminder that creativity doesn’t pause for difficult times. That culture continues […]
From beauty salons and masterclasses to international fashion shows and creative productions, Sasha Mamedova has spent two decades building a career shaped by intuition, creativity and a deep appreciation for individuality. Now based in London, she continues to work across fashion, editorial and commercial projects while remaining true to the artistic values that first drew […]
London Fashion Day returned to St John’s Church, Hyde Park on 1 May 2026 for its seventh season, bringing together emerging designers, independent fashion voices, media and guests inside one of London’s most atmospheric cultural spaces. Held in soft natural light as the city was still waking, Season 7 moved beyond the idea of fashion […]
Ukrainian clothing brand Mur Mur presented its collection at London Fashion Day, bringing to the runway a vision of sensual minimalism shaped by confidence, restraint, and the idea of inner radiance. Positioned between high fashion, editorial aesthetics, and modern femininity, Mur Mur defines its language through the body, silhouette, and mood rather than trend-driven decoration. […]
On 16–17 May 2026, Odesa will once again become a meeting point for fashion, conversation and creative expression as Odessa Fashion Day presents its 32nd season. This season will unfold under the concept ONE OF A KIND – a theme centred on individuality, personal identity and the rare moments that cannot be repeated. At a […]
London Fashion Day has announced details of Season 7, set to take place on 1 May 2026 at St John’s Church, Hyde Park, London, with a new campaign direction, an international designer line-up, and free guest registration now available through the official website. The seventh season continues the platform’s development as a space for emerging […]
Fashion Scout Continued Its Legacy with Ones To Watch Showcase at London Fashion Week
23 September 2025
This season, Fashion Scout once again continued its legacy of spotlighting the future of fashion with the latest edition of its acclaimed Ones To Watch showcase.
The second Ones To Watch show of the season took place on Sunday, 21st September at 8:30 PM, presenting a collaborative runway that introduced six rising international labels to the global stage. The event reaffirmed Fashion Scout’s reputation as the launchpad for directional design talent at London Fashion Week.
Now in its 13th year, Ones To Watch has become one of the most anticipated highlights of London Fashion Week. Curated by the Fashion Scout panel, the showcase upheld its tradition of identifying designers who go on to define the next wave of contemporary fashion, with past alumni including Eudon Choi, Phoebe English, Robert Wun, Angel Chen, Ji Won Choi, Susan Fang, 1×1 Studio and Georgia Hardinge.
The Designers
Bergman Designs (Finland) – a Helsinki-based label offering a bold counterpoint to Scandinavian minimalism, embracing a “more is more” philosophy to create artistic, statement pieces.
La Toile Milan (Italy) – presented Eternal Love, a collection exploring love in all its forms, crafted in refined Italian fabrics with elegance and timeless emotion.
Nichoir (United Kingdom) – founded in London, the brand explored perception and the subconscious with silhouettes inspired by the Rorschach test, balancing strength and vulnerability.
Nathan Slate (United Kingdom) – working from Somerset, Slate fused art, craft, and sustainability, presenting rainfall-dyed textiles and ceramic accessories as part of his experimental approach.
Yonzu (United Kingdom/South Korea) – known for sculptural yet fluid garments, the label embraced hybridity and contradiction, inviting wearers to redefine identity through fashion.
Lanna Parell (United Kingdom) – a luxury womenswear brand focused on sustainability and craftsmanship, creating timeless, refined pieces with modern femininity at the core.
Shaping the Future of Fashion
The showcase celebrated individuality, innovation, and craftsmanship, while capturing the evolving identity of contemporary fashion. With six diverse voices from across the globe, the Ones To Watch runway once again proved to be a defining moment of London Fashion Week.
