GR London Paris: Embracing Timeless Minimalism and Sustainable Fashion

GR London Paris is a young prêt-à-couture house based in London. Conceived in 2015 and launched in 2016 by designer Gotal Ryam, the brand’s designs are a mix of haute couture and ready-to-wear, transcending conventions and offering a unique aesthetic—the result of a modern interpretation of gender. Simple and minimalistic, their style has formulated a timeless collection featuring elegant, modern lines.

GR London Paris’s motto has always been sustainability, focusing on capsule and timeless collections. By creating quality clothes that last over time and can be worn every season, they reduce their environmental footprint.

This collection highlights the loneliness that comes from addiction to social networks and how it pulls you away from your inner self, pushing you toward a less authentic exterior often inadequate with who you are and what you stand for. Surrounded by hundreds of virtual friends, thousands of likes, and millions of views, you still realize how lonely you are. The collection embodies a unique reflection of the designer’s work, featuring timeless denim fabric and vivid leather colors.

Each product is made in a very limited quantity of five pieces per design, and sometimes even fewer. GR London Paris prioritizes “made-to-order” for the sake of sustainability and to avoid excessive environmental impact. The designer aims for quality, not quantity. All her products are made in France and the UK by artisan studios in Paris and London.