Introducing House of Kind’s AW24 Womenswear Collection: Revolutionizing Workwear with Kindness and Unity
Founder Sonica Beckmann—a certified solicitor in England and Wales and a mother of two—aims to disrupt the status quo with House of Kind. Through this brand, she seeks to highlight the transformative power of kindness in professional environments, uniting and empowering women through fashion.
Designed in the UK, House of Kind offers collections in sizes ranging from small to extra-large, catering to women at every stage of their careers. The brand enables women to connect with like-minded professionals through distinctive details in its clothing designs. Each piece is thoughtfully crafted to unite women who share values of kindness and support—those unafraid to express emotion while consistently achieving their goals.
House of Kind envisions transcending its role as a women’s clothing brand to ignite a global movement of kindness within the corporate world. “At House of Kind, kindness isn’t just a trend—it’s the core philosophy of our brand. We firmly believe that ‘Kindness is our superpower ©’ and aspire to share this with you, empowering you in the workplace and beyond to spread the magic further.”
With intentionally affordable price points that don’t compromise on quality, Sonica believes in fostering a sisterhood in the workplace rather than offering clothing that excludes women due to cost. The Trail BLAZER™ collection presents various styles suitable for women at all career levels. These blazers are designed to pair with The Foundations collection, featuring ‘The Goddess Blouse’—a chic, ultra-soft feminine silhouette with a pussy bow neckline embroidered with the empowering message, ‘Kindness is our superpower ™.’
The collection also introduces the ‘She’s in Charge’ PU pencil skirt, adding a touch of authority to your professional attire and delivering an ultra-feminine yet fierce look. From the outset, House of Kind has been a proud partner of Dress For Success Greater London and the Mission Wonder Women Foundation, upholding the belief that all women should rise together.
