GR London Paris: Fashion Exploring Loneliness in the Digital Age

GR London Paris is a young Prêt-à-Couture house based in London. Conceived in 2015, the brand was launched in 2016 by designer Gotal Ryam. The brand’s designs are a mix of haute couture and ready-to-wear, transcending conventions and offering their audience a unique aesthetic—the result of a modern interpretation of gender. Simple and minimalistic, their style has formulated a timeless collection featuring elegant, modern lines.

GR London Paris’s motto has always been sustainability through capsule and timeless collections. By creating quality clothes that last over time and can be worn every season, they reduce their footprint.

This collection highlights the loneliness that comes from addiction to social networks and how it pulls you away from your inner self, pushing you towards an exterior often inadequate to who you are and what you stand for. Though you are surrounded by hundreds of virtual friends, thousands of likes, and millions of views, you still realize how lonely you are. The collection embodies a unique reflection of the designer’s work, featuring timeless denim fabric and vivid leather colors.

Each product is made in a very limited quantity of five pieces per design, and sometimes even fewer. GR London Paris does privilege “Made-to-order” for the sake of sustainability and to avoid excess footprint. The designer aims for quality, not quantity. All her products are made in France and the UK by artisan studios in Paris and London.

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