H Ø S T & V Å R SS25: ‘Flourish & Flow’ – A Bold Norwegian Fashion Brand Embracing Heritage and Modern Sustainability

About the Collection

Summer in full bloom is a dazzling transformation, bringing every corner of nature to life. Flowers burst with radiant colors, the sun shines brilliantly, and the world moves into a vibrant, exhilarating season. It’s a moment of warmth, optimism, and new chapters unfolding in every direction. This capsule draws inspiration from that energy and highlights both vegan, biodegradable materials and earth-friendly textiles such as cupro, organic cotton, and recycled polyamide.

About the Brand

H Ø S T & V Å R emerged in 2020 from the combined passion of a mother-daughter team: Elsa Fredrikke Nedrebø and Gunn Auglend Nedrebø. Born in 1989, Elsa grew up immersed in the lively atmosphere of her mother Gunn’s design studio. After completing her own studies in fashion and pattern-cutting, Elsa introduced a ready-to-wear capsule via a Norwegian online platform. Buoyed by its success, she established her own label in 2015, setting H Ø S T & V Å R on its creative journey.

Gunn contributes over three decades of professional design, tailoring, and pattern-making expertise, forming the core technical foundation of the brand. This passion for crafting clothing has passed through three generations—grandmother to mother to daughter—making Elsa the current creative force at the helm. Her grandmother, also named Elsa Fredrikke, remains a constant source of inspiration within their shared heritage of artistry and innovation.

The Ethos

H Ø S T & V Å R is dedicated to producing garments that capture individuality and uniqueness, all while leaving a positive mark on the world. Every piece is consciously developed to be cross-seasonal, inclusive of diverse ages, cruelty-free, and as sustainable as possible. Although being 100% sustainable may be challenging, the team remains committed to pushing closer toward that goal by carefully selecting materials and consistently pursuing better practices.

As a small but driven collective, H Ø S T & V Å R invests extensive effort in scrutinizing the entire value chain—from raw material sourcing to communicating their ethical standards. They maintain a transparent approach to production, detailed further in their brand manifesto. By combining femininity, vivid colors, and striking fabric patterns, H Ø S T & V Å R’s pieces evoke personality, confidence, and a joyful, creative connection with the wider world.

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