Presented at London Fashion Week today, the new Helen Anthony AW24 collection represents a rule-breaking moment in the brand helmed by esteemed tailor and designer Naeem Anthony.

Helen Anthony’s FW’24 Ready to Wear Collection presented on Sunday 18th February 2022 at Kimpton Fitzroy London, LONDON. Photo Credit: Darren Brade DARREN BRADE PHOTOGRAPHY 94 Derby Lodge, Wicklow Street, London, WC1X 9LF tel +44 (0) 7 713 648 085 email: darren@darrenbrade.com

At the rudimental level, the collection is an homage to the timeless and meticulous tailoring techniques that Anthony has become so renowned for, and yet aesthetically it is an expression of boundary breaking, freedom and gender diversity. It is the intersection of heritage, modernity, and undimmed individuality.

Boldly feminine silhouettes featuring notably strong shoulders immediately give shape to a thoroughly modern collection, while the fabric diversity imbues the collection with wholly unique textural qualities. Helen Anthony proudly designs its own luxury fabrics and yarns in the UK, and has used a vibrant palette of yellow, red, blue, green, pink, and white to represent Naeem’s diverse cultural influences, as well as his love of Scotland, where much of the fabric is woven. 

Luxurious fabrics such as cashmere, wool, satin, and mesh have been beautifully rendered into strong tailored silhouettes, from voluminous long coats to short cropped styles via flared trousers and oversized bags. With hand-knitted multi-coloured crochet details from the brand’s collaboration with Yorkshire-based Laxtons Yarn, the collection at once champions the heritage of fine tailoring while also pushing its envelope.

About Helen Anthony

Found in 2015 by tailor and designer Naeem Anthony, the brand name is a portmanteau of Naeem’s surname and the first name of his great grandmother, Helen Thomas. She was the first to champion Naeem’s talents and to teach him basic tailoring skills. Contemporary, sharp, and daring, yet retaining the essential classic elements of fine tailoring, Helen Anthony’s aesthetic projects a striking individualism using bold colours and patterns presented in an array of luxury natural fibres woven in the UK.