Naomi Hart Unveils “Unproductive Thinking”: A Bold Fusion of Cosmic Inspiration and Modern Fashion

Naomi Hart’s AW25 collection, “Unproductive Thinking,” showcased contrasting fabrics, silhouettes, and personalities in a past runway event that left a lasting impression. The collection featured organic shapes and marbled leather, echoing the designer’s earlier graduate work influenced by Lewis Carroll’s Alice in Wonderland. It took the audience on a journey into a whimsical world of opposites and vibrant colors, with flared and streamlined silhouettes inspired by the 1960s counterculture.

Named after Crazy Clown Time’s track “Strange and Unproductive Thinking” (2011) by David Lynch, the show evoked themes of cosmic awareness and Transcendental Meditation. Music artist Freya Everest curated a memorable mix for the event, combining Lynch’s piece with Al Bowlly’s classic “Midnight, the Stars and You” (1934), famously featured in Stanley Kubrick’s The Shining.

The runway featured playful stripes in pale canary yellow and cornsilk hues, dramatic flared trousers, and signature panels with floral details that captured youthful innocence. Naomi’s consistent use of panels and leather appeared in shades ranging from sunlit creams to deep crimson, black, and burgundy—symbolizing a journey from innocence to sensuality. As bright yellows deepened into darker tones, heart-shaped necklines, quilted jackets, and utilitarian floor-length coats in electric lavender and carmine accents emerged.

Futuristic elements were highlighted by tubed charcoal neoprene and linear striped ensembles, inspired by André Courrèges’ modernism and the space-age trends of the time. An exaggerated flared dress with bold, monochrome florals added a playful twist to the collection’s black garments.

At its core, the collection featured magnetic stripes and marbled fabrics reminiscent of a sliced geode, revealing a hidden vibrancy beneath an ordinary exterior. Naomi stitched together panels of consecutive colors and veined merlot leather to emphasize values of individuality, empowerment, and self-expression. The statement biker ensembles paid homage to Naomi’s love for riding through the Derby countryside.

Reflecting on her work, Naomi explained, “The ‘Biker Girl’ aesthetic in my past collections represented power, confidence, and liberty. I have never felt more alive than when I am on a motorbike.”

The show concluded with a stunning quilted scarlet taffeta coat, originally created as a toile before being refined for the runway. This decision highlighted Naomi’s sustainable practices and expert craftsmanship. Throughout the collection, structured tailoring and corsetry were balanced with sculpted, flowing curves, while neoprene hip details and strong-shouldered jackets explored themes of surrealism and the contrast between the conscious and unconscious mind. Each handmade piece underscored the designer’s dedication to bespoke tailoring.

Every garment was tailored to specific client preferences, ensuring that no two pieces were alike—a true celebration of individualized, bespoke design.