Pinanki AW25 “In Her Rage”: A Groundbreaking Fashion Film Unleashing Silent Resilience at London Fashion Week DiscoveryLAB

London Fashion Week DiscoveryLAB presents Pinanki AW25 “IN HER RAGE” with an online film screening on 24 February 2025 at 10 AM GMT. The collection captures the silent resilience and unspoken rage of a woman as she navigates life’s various stages. Pinanki uses the auditory symbolism of musical garments—adorned with ghunghroos and layered with signature jersey pleating and chunky hand-woven braids—to explore how beauty can often conceal inner turmoil. Each piece in the collection represents a chapter of life, from the innocence of youth to the fierce determination of adulthood.

Innovatively, Pinanki has introduced zero-waste and size-free construction methods, drawing inspiration from South Asia’s rich clothing archives. The collection is crafted from surplus fabrics and saris sourced from immigrant-owned shops across London, ensuring every piece is truly one of a kind. Studio fabric remnants are carefully recycled and handwoven into accessories, minimizing waste while creating meaningful and visually stunning garments.

The collection’s cinematic storytelling is brought to life with layers of jersey pleating paired with chunky hand-woven braids, while heavier, raw, unbleached muslin is lined with romantic upcycled South Asian textiles. This contrast symbolizes the beautiful façade worn to mask complex emotions and societal expectations. In a striking setting, the presentation stages these free-flowing drapes within the gritty atmosphere of a local boxing club. The juxtaposition of the soft, floating fabrics against the raw intensity of the boxing ring highlights the inner conflict between outward grace and suppressed rage, showcasing the strength required to maintain a poised exterior.

Notable looks include a dress in furry knit orange with tucked-in pleats at the waist paired with fluid turquoise jersey trousers, and a warrior-inspired blouse reimagined from twisted, hand-sewn sari fabric, styled with woollen culottes and mesh pleated leggings. As the film progresses, the rhythmic chimes of brass bells evolve from slow and pleasant to intense and fast-paced, underscoring themes of resilience and rebellion.

For link to the FILM click here

For link to the LOOKBOOK click here