ATTREN.: Redefining Fashion Through Bold Designs and Empowering Style

ATTREN. has redefined fashion with bold design, artistic collaborations, and an unyielding spirit of resilience. More than a typical fashion brand, ATTREN. stands as a powerful statement of hope, love, and empowerment.

Founded by Matt and Lauren Rowley, the brand emerged from a journey of adversity and determination. In 2014, a devastating car accident changed Matt’s life forever, and after years of medical treatments and rehabilitation, he made the difficult decision to amputate his lower left leg in January 2020. Instead of letting this setback define him, Matt and Lauren transformed their challenge into an opportunity, sparking a creative entrepreneurial vision.

After extensive development and sampling, ATTREN. officially launched in late 2023. The brand’s diverse collection—including t-shirts, hoodies, hats, and bomber jackets—celebrates individuality and encourages self-expression. At its core, ATTREN. champions the mantra: “Be Bold. Be Confident.” This inspiring message empowers people to embrace their uniqueness, build a creative community, and express their true selves.

Breaking away from conventional sizing, ATTREN. labels its garments with empowering titles such as “Queen,” “Goddess,” “Champ,” “Legend,” and “Stud” instead of traditional numbers or letters. This innovative approach highlights that true style and self-worth come from within.

Committed to showcasing the best of British artistry, ATTREN. collaborates with talented artists who are given complete creative freedom to design exclusive, limited-edition pieces. Each collaboration not only highlights individual artistic talent but also ensures that every creation tells its own unique story. With designs that are as exclusive as they are inspiring, ATTREN. proves that fashion can be a profound means of self-expression and a celebration of inner strength.

Whether you’re looking for bold, statement-making apparel or a brand that champions empowerment and creativity, ATTREN. offers a fresh perspective on modern fashion.